Firstly, you need to improve your navigational bar by reviewing the wording on the menu. Check if it’s simple, if it’s conveying your message and if it’s leading to whatever you’re audience might be searching for.
Your landing page can make or break a person’s first impression about your brand. It can determine how your website is performing.
Focus on the right content and right imagery. Break up your content into short sentences or testimonials so that it’s easier for people to take an instant decision. Keep it simple.
Consider taking a video to explain your products and services rather than stock images which will not convey your message and will take up more space than required.
If your website is designed in flash completely, you are missing out on a lot of clients. It’s not necessary that all clients have flash enabled browsers and some mobile devices do not support flash. One needs to be aware that flash eventually will be weakened which will leave your website hanging and will be of no use.
HTML5 is the way! One can enjoy superior accessibility. It has better audio and video support and has less hassle to design with cleaner coding.
From this year, Google is going to push down the unresponsive sites and is going to boost websites which are more mobile friendly. It’s proven that mobile friendly sites receive lesser bounce rates and higher conversion rates.
TEST it right away. If you want high conversion rates, have an A/B testing done. Or split testing, i.e. technique employed to compare different variations of your web pages against each other to find out which one produces the best results.